Ensure Your Intellectual Property Is Fully Protected & Leveraged With An IP/Brand Audit For Your Business
Although intellectual property (IP) has always been an essential part of most companies’ overall value, with the rapid rise of internet-based technology and e-commerce over the last few decades, IP is increasingly becoming the primary source of value for businesses both large and small. In fact, studies show that today up to 80% of the value of a typical business is IP. And as of 2020, more than 84%—$19 trillion—of the S&P 500’s market cap is represented by intangible assets like IP. https://www.wipo.int/wipo_magazine/en/2016/01/article_0002.html] https://theonebrief.com/whats-your-intellectual-property-worth-chances-are-you-dont-know/] Despite the critical importance of these assets, even the largest corporations aren’t always properly valuing or…
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